TRUE CONSULTING

TRUE CONSULTING'S VISION

Our Service

True Consulting's
Marketing Strategy

About Us

  • Our Service
  • True Consulting's Marketing Strategy
  • About Us

With Japanese market entry being a daunting task for any organisation due to the language barrier, we, at True Consulting offer a smooth entry with our native British speaking staff. To beat your competitors and increase sales you must have significant experience in the Japanese market. True Consulting doesn't simply offer consulting, we offer services to handle the whole distribution line to make it easier for you.

Our wish is to build a successful relationship so that you can outsell your competitors online.

It must be added that when establishing a business in Japan there must be an address of residence in Japan. We will resolve all issues regarding business set up.

As with any product, just because it sells well in one country doesn’t necessarily mean it will sell well in another. 

With this being said, we will analyse each of your products, analyse the market and select the products that have potential to sell in the Japanese Market. 

Through meetings and discussions we will take you step by step on how we plan to achieve this. Once your product is on market we will continue to keep you updated regarding performance, sales and competitors.

True Consulting is a Japanese consulting organisation that also offers a unique service in handling and managing the full product and distribution line. We carry out product research and present ideas to our clients regarding potential new products.  We are also responsible for finding manufacturers, distributors and storage centres. For online platforms such as Rakuten, Amazon and Yahoo we create and manage the relevant product and store pages with constant updates to advertisement campaigns and product description to match the current trends and events.

True Consulting have a comprehensive understanding of the market. With several of our experienced staff having over 20 years experience, they have a vast amount of knowledge. In total, we have managed over 2000 organisations.

Our vision is to highlight the unique strong points for each organisation and to achieve the majority market share in Japan. We have accomplished this with over 100 companies.

For each E-Commerce platform we have staff with the following experience, Rakuten 15 years, Amazon 10years, Yahoo 15years and Direct Marketing 20years.

SPECIALIST MARKETS

JAPANESE E-COMMERCE MARKET COMPARISON

Sales Revenue
for E-commerce platforms
within Japan

Dan Shaw is the lead Overseas Operator within True Consulting. Born and
raised in England, of English and Japanese descent. He is fluent in both
languages added with his degree in Business Management and Marketing he
offers experience and a vast knowledge of both foreign and Japanese
markets.
Dan is passionate about introducing foreign companies to the Japanese
market and building relationships to generate revenue with companies
worldwide.

True Consulting’s
Japan 2020
EC Market Guide

True Consulting’s Japan 2020 EC Market guide consists of 10 overseas products from each of the following platforms: Amazon, Rakuten and Yahoo.
These products have been in high demand and sold exceptionally well during 2020. From these products it is possible to identify any market trends relevant to your organization.

WHAT WE PROVIDE

The main reason why overseas sellers do not enter the Japanese market is due to the language barrier, localization problems and difference in culture and business methods.
True Consulting are committed to making the entry into the Japanese E-Commerce market as smooth as possible.
We have vast experience in marketing methods on E-Commerce channels such as Amazon, Rakuten and Yahoo and private websites. We are also experienced in newspaper, pamphlet and postcard marketing which is still very common in Japan.
All of our plans come with bi-weekly or monthly meetings to discuss the current situation and relevant reports regarding performance analysis.

Japan currently has the fourth largest Amazon marketplace behind the USA, Germany and the UK. The main reason overseas
sellers do not commence selling on Amazon.co.jp is due to the language barrier, localization problems and difficulty in creating a Japanese product page.
True Consulting act as a management agency covering all aspects of the selling process, from ensuring your products arrive safely in Japan, to arriving at the Amazon Fulfillment Centres, to being listed and sold.

・Market research : Whether your product is viable to sell in Japan.

・Regulation explanation : As each country has different regulations and customs taxes, we would simplify and translate it to ensure you understand what is needed for your products.

・FBA assistance : True Consulting will arrange how your inventory will arrive at the Amazon Fulfillment Centres. When importing to Japan, an importer with a Japanese address is necessary as Amazon will not be an importer of goods. True Consulting will act as your importer.

・Product pages : Creating page listings with the detailed explanations suited to the Japanese market. This includes modifying product photos to meet the Japanese market and Amazon regulations.

・Advertisement and SEO : Using our broad knowledge of the Amazon marketplace, we will create PPC campaigns to increase sales and awareness of the product. True Consulting aim to keep the advertisement costs to less than 10% of sales.

People wrongly assume that Amazon is the E-commerce platform market leader in all countries, but in Japan, Rakuten is still number 1. The principle of selling is similar to Amazon, but there is a significant difference between the two.

On Rakuten, instead of selling single products and gaining reviews and profits from one item, it is more important to improve your store's reputation. For instance, on Amazon there is one item per page with no clear connection to other items you are selling, whereas on Rakuten you create a homepage with all your products split into categories and genres. As this is the case it does take greater effort to establish a successful store on Rakuten.

Rakuten also does not have an FBA system like Amazon, where they take care of distribution after purchase.

As Rakuten has such a large customer base, True Consulting provide a service that ensures smooth entry to start selling.

・Market research : Whether your product is viable to sell in Japan.

・Store creation : Creating a store and a homepage is vital. True Consulting would receive your information and create the store in Japanese, whilst informing you of specific actions we are taking to ensure profits.

・Creating a plan : True Consulting will set a clear outline of the yearly goals and guide you through how we expect to achieve this.

・Regulation explanation : As each country has different regulations and customs taxes, we would simplify and translate it to ensure you understand what is needed for your products.

・Warehouse and Logistics : As Rakuten does not have the same system like Amazon's FBA, we will assist and source the warehouse and logistics company that you will require for your products. When importing to Japan an importer with a Japanese address is necessary as Rakuten will not be an importer of goods. True Consulting will act as your importer.

・Market place : Creating page listings with the detailed explanations suited to the Japanese market. This includes modifying product photos to meet the Japanese market and Amazon regulations.

With both Yahoo's platforms being ranked third and fourth in market size, businesses are still actively selling on Yahoo which is creating stable market growth.

Yahoo is similar to Rakuten in a way that building up the store reputation and homepage is equally as important to selling single products.

Yahoo also does not have an FBA system similar to Amazon's, where they take manage distribution from warehouses after an order. This means there is a necessity to source a warehouse that deals with orders and distribution.

・Market research : Whether your product is viable to sell in Japan.

・Store creation : Creating a store and a homepage is vital. True Consulting would receive your information and create the store in Japanese, whilst informing you of specific actions we are taking to ensure profits.

・Creating a plan : True Consulting will set a clear outline of the yearly goals and guide you through how we expect to achieve this.

・Regulation explanation : As each country has different regulations and customs taxes, we would simplify and translate it to ensure you understand what is needed for your products.

・Warehouse and Logistics : As Rakuten does not have the same system like Amazon's FBA, we will assist and source the warehouse and logistics company that you will require for your products. When importing to Japan an importer with a Japanese address is necessary as Rakuten will not be an importer of goods. True Consulting will act as your importer.

・Market place : Creating page listings with the detailed explanations suited to the Japanese market. This includes modifying product photos to meet the Japanese market and Amazon regulations.

・Advertisement and SEO : True Consulting aim to keep our advertisement costs on the Rakuten marketplace to less than 10% of sales. With this being said, we aim to gain market share and lower advertisement costs at the same time.

To get further information regarding Japanese market entry, pricing and a structure that is personalised to fit your organisation, please do not hesitate to contact True Consulting.

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